Professional Project - Branding Ideas.

Last night, thinking about my professional project, I started to think more and more about the possibilities of creating a brand based on my 'digital art in fashion' theme and I got pretty excited about the idea! I had already had a thought to create a brand but now I believe it could be a bigger part of my book than I first thought!

By creating a brand I can design the logo, collections, advertisement, accessories and look into visual merchandising for the brand. This way I will be producing a great deal of my own work, not focusing so much on reporting on what's already out there. This is in response to my feedback for my trend book project that I need to develop my ideas more. I'm even thinking perhaps the book will be 'by' the new brand I create. They could be showcasing their work and documenting why digital art in fashion is so popular and current and explain how it is developing!

Watch this space!